From: Kimberly Perplies Sent: Thursday, June 17, 2010 1:33 AM To: email@example.com Subject: Wow. No caesar. This really sucks.
To the Veggie Grill Higher-Ups
It is with great sadness and a heavy heart that I write to you. How could you get rid of the caesar wrap?! How could you?! I must have been the only person in the world ordering it if you got rid of it from your menu, because I ordered that every single time. I am a creature of habit and I like things to be dependable. I don't like surprises when it comes to food. When I went to the Sunset Veggie Grill location and learned that anything with the word "caesar" in it was taken off the menu I was floored. I got flustered and confused because I actually had to read the rest of the menu for once and attempt to find an adequate substitute. I can't even remember what I actually ordered but I remember I didn't like it and I was left feeling a little bitter and dissatisfied. It threw off my chi for the whole day and I don't like that. I'm not going to go to Veggie Grill as frequently anymore because I really don't have any interest in testing different menu items and trying to find something else I like. I really don't have the money or the stomach for that. I will most likely head to California Vegan a few blocks down Sunset Blvd for my lunches. Nothing there is as tasty as the caesar wrap, but the little Asian lady that works there is always very kind and they bring a little vegan ice cream sandwich with a cherry on it when we are done and it's really cute.
EPIC FAIL, Veggie Grill. I am not happy.
Good morning Kimberly,
I'm smiling as I write this to you given how much I love to hear your passion regarding our team & our food.
Here's what precipitated our removal of the Caesar at all locations: they simply did not sell well. Go figure, I love it. We try to keep improving rather than resting on our laurels, hence we refresh our menu every 4-6 months by removing our slowest selling items, and replacing them with new items (for instance, we have a new delicious Thai Chickin' Salad, and all sandwiches are now available "Wrap-Style").
I'll share your terrific missive with our senior mgmt team, but we view our sales as votes placed by our guests, and the Caesar simply did not get enough votes to stay on the menu. Having said that, I'll see what I can do.
I hope to see you soon.
Have a great weekend,
I'm really irritated at this horribly patronizing email. "Aww, how sweet. She's throwing a tantrum over our food!" I'm ashamed to say that even though nothing I've gotten there since is ever as satisfying, I still go here even though it means I drop about 18 bucks for my wrap, a side and a peach tea every time. They put crack in the soy chicken. THIS IS WHY I'M POOR VEGGIE GRILL. NEXT TIME SEND ME A GIFTCARD WITH YOUR APOLOGY EMAIL, JERKS.